Mazda Motor Corporation today announced electrification and connectivity strategies that build on the company’s human-centred development philosophy, aiming to further advance the joy of driving, provide both drivers and passengers with peace of mind through an enhanced sense of connection with the car in everyday driving situations, and offer an emotionally enriching joy of life through car ownership.

The Mazda KAI CONCEPT compact hatchback makes its global debut at the Tokyo Motor Show. This inspired combination of breakthrough Mazda technologies and head-turning KODO design epitomizes the ideal vehicle powered by an internal combustion engine.

A car isn’t simply a mass of metal. Mazda believes it’s more like a living creature. Creating an emotional bond between a driver and their car comparable with the relationship between horse and rider.