A car isn’t simply a mass of metal. Mazda believes it’s more like a living creature.Creating an emotional bond between a driver and their car comparable with the relationship between horse and rider. That’s the ultimate goal of Mazda’s “Soul of Motion” design.
MAZDA’S “SOUL OF MOTION” DESIGN EMBODIES THE DYNAMIC BEAUTY OF LIFE.
The power and elegance of a wild animal in the instant when it pounces on its prey. That’s the essence of the ultimate Motion Form envisioned by Mazda. We want a car to be more than metal; something that exudes the vitality of a living being. Cars which evoke the tension that presages movement, imbued with the warmth of a creature with a beating heart and blood in its veins. That’s the inspiration behind the “Soul of Motion” design.
The Power of Design
Seeing an instantaneous motion and beauty of a living creature can be a strikingly emotional, inspiring experience.Fascinated with beauty, a designer relies on his outstanding aesthetic sensibilities to create a beautiful, streamlined presence.
DESIGN WITHOUT PASSION WON’T IMBUE
A CAR WITH SOUL.
There’s more to creating a car with soul than simply sculpting its physical form. Mazda imbues its cars with soul through its quest to capture the dynamic beauty of life beyond the confines of conventional design. Our tradition of outstanding craftsmanship is another critical element in this artistry. Drive a Mazda car and you’ll sense our passion and commitment to the art of creating cars with soul.